Bowflex and Schwinn Introduces New Home Fitness Products

Okay. So, I’m not the sportiest guy around but I do work on keeping it sexy while rocking the latest fashion. I often have an internal battle about leaving my apartment to go to the gym. Sometimes, the inner lazy-kid wins and I stay home. Nautilus Inc. recognized the dilemma that many of us face and sought out to listen to consumer insight for a solution. The result – the innovative fitness leader took to New York Fashion Week to debut new Bowflex and Schwinn products for people just like me.

The next generation of at home workout equipment includes:

  • Bowflex MAX Trainer™ – is a full body cardio machine that burns more than two-and-a-half times the calories of other fitness equipment by engaging the upper body 80 percent more than a traditional elliptical.
  • Bowflex Boost™ – affordable 24-hour monitoring band that tracks activities throughout the day.
  • Bowflex® SelectTech® Mobile App – delivers an interactive weight training experience complete with custom Bowflex workouts.
  • Schwinn® Cardio Series – features a proprietary DualTrack™ LCD display and goal-tracking functionality that sets and records time, distance, and calories.

The process of going to the gym can be a bit too much but it will have to do because my tiny Manhattan apartment can’t handle a Bowflex MAX Trainer™. If I want to stay fit to wear all of the new Spring ’14 collections, I may just want to invest in a personal trainer.


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