Introducing Chrome United for Men

“Love in general, my love for people, my love for my grandchildren, my love for my friends… I love to love. This is what I love most.” Loris Azzaro

Azzaro is set to launch their newest fragrance for men called Chrome United, a clean and authentic scent for the man who has it all. Such as Loris Azzaro, who inspired the newest addition to the Chrome family. Inspiration is also drawn from a shared moment of friendship.

Top notes for United: bergamot, combined with coriander and Szechuan pepper. Infused with a sensation of summery well-being, the tea-green heart of the fragrance combines the woody-smoky charisma of Ceylon black tea with a vegetal explosion of violet leaf.

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The fragrance is for any social man who enjoys a night out on the town or a simply family gathering. Thankfully the scent is not too much and would be perfect for the office and easily transitioning into dinner or even a lounge with close friends. We found the scent to be long lasting and quite enjoyable. The scent is still masculine enough for dad and just enough for a young man and his circle of friends. We expect to see Chrome United flying off shelves this holiday season.

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For the campaign, Azzaro captures a moment in time and celebrates the friendship of men…


Ryan, Will, Bo and Malcolm are friends who enjoy art, literature… and, of course, girls. This moment captures them racing on the beach after hopping out of Ryan’s Mustang. As a tribute to Loris Azzaro and his deep attachment to friendships, the brand opens a new chapter in the Chrome story.

The Chrome United family will include:

3.4 fl. oz. Eau de Toilette Spray: $76

1.7 fl. oz. Eau de Toilette Spray: $56

2.5 fl. oz. After Shave Balm: $36ChromeUnited_Range&case-NoB-LR