Introducing Chrome United for Men

“Love in general, my love for people, my love for my grandchildren, my love for my friends… I love to love. This is what I love most.” Loris Azzaro

Azzaro is set to launch their newest fragrance for men called Chrome United, a clean and authentic scent for the man who has it all. Such as Loris Azzaro, who inspired the newest addition to the Chrome family. Inspiration is also drawn from a shared moment of friendship.

Top notes for United: bergamot, combined with coriander and Szechuan pepper. Infused with a sensation of summery well-being, the tea-green heart of the fragrance combines the woody-smoky charisma of Ceylon black tea with a vegetal explosion of violet leaf.


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The fragrance is for any social man who enjoys a night out on the town or a simply family gathering. Thankfully the scent is not too much and would be perfect for the office and easily transitioning into dinner or even a lounge with close friends. We found the scent to be long lasting and quite enjoyable. The scent is still masculine enough for dad and just enough for a young man and his circle of friends. We expect to see Chrome United flying off shelves this holiday season.

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For the campaign, Azzaro captures a moment in time and celebrates the friendship of men…

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Ryan, Will, Bo and Malcolm are friends who enjoy art, literature… and, of course, girls. This moment captures them racing on the beach after hopping out of Ryan’s Mustang. As a tribute to Loris Azzaro and his deep attachment to friendships, the brand opens a new chapter in the Chrome story.

The Chrome United family will include:

3.4 fl. oz. Eau de Toilette Spray: $76

1.7 fl. oz. Eau de Toilette Spray: $56

2.5 fl. oz. After Shave Balm: $36ChromeUnited_Range&case-NoB-LR