Nivea Men launched the “Just Face It” comedy series starring Happy Endings star, Damon Wayans Jr and True Blood actress Janina Gavankar. The video series is part of the brand’s larger “Silence the Irritation” campaign designed to help men understand the important role proper skincare plays in their daily shaving routine. In the series, we follow Ty as he silences one irritation after another in pursuit of a smoother life. In this premiere episode, Ty reflects on the merits of bachelorhood.
Producing partner Break Media conducted a survey to understand the top irritants in a man’s life. The top results were “needing to shave” and “having irritation”. The results of the survey, highlighting other life irritations helped drive the creative content for the series which will air new episodes until June 4th. “Despite all of the fancy, expensive razors in the marketplace, men continue to dread the shaving experience as it is painful and irritating,” said Evan Eckman, Vice President of Marketing – North America, Beiersdorf Inc. “With more than nine decades of male grooming experience, we at Nivea Men understand male skincare needs better than ever and with our assortment of balms and gel solutions specifically formulated for men, we hope to help men silence shaving irritation once and for all.”