Max Irons for I·N·C Fall 2012 Campaign Launches In New York

Max Irons is the son of cinematic royalty. His resume includes stints on the silver scrren as well as television appearances. Though his career is just beginning is already being touted as a trend setter and fashion treasure.  His personal style has not only garnered him a legion of devoted fans, it has also given him a plum position with Macy’s INC.

The menswear line features a cool sophisticated set, of everyday mix and match pieces.  Macy’s presented the collection at Soho’s Trendy Thom Bar. The sleek sexy venue add a perfect backdrop to the collection. Models draped in the top looks for the fall season were stationed for guest perusal an inspection.


Guests of the event enjoyed complimentary refreshments and appetizers while taking individual phots of the sharp dressed Men. Of the looks presented one of our favorite pieces was a multimedia jacket.  The combination of leather and tweed is a familiar fall look.  INC updates this cool weather staple by placing tweed patches on leather, for a fresh new look.

More images from the Fall 2012 campaign and launch party below…