Heineken and The Bryan Brothers Teaches Us ‘The Serve’

Last night at Ph-D at the Dream Downtown, Heineken & London 2012 Men’s Doubles gold medalists, the Bryan brothers, served up Heineken to kick off the most exciting two weeks in tennis with the US Open.


The Bryan brothers perfected the art of “The Serve” with a little coaching from Heineken draught master, Franck Evers.

Guests also indulged in some light bites, fun photos courtesy of Instaprint all while toasting to the finest tennis tournament on US soil.

To obtain the perfect serve one must follow these simple steps:

The Rinse: A cold, wet glass makes the head last longer

The Pour: The optimum angle to pour the perfect Heineken

The Skim: The Feshness of the beer is sealed instantly

The Check: Heineken Perfection Guaranteed

The Serve: Enjoy the crisp smooth taste of Heineken

Images: Felipe Meggiolaro.