Welcome to ‘Hotel Noir’: The Debut of Grey Goose Cherry Noir

This week, The Loft at the Hotel Gansevoort Park Avenue NYC was magically transformed into “Hotel Noir” to celebrate the newest Grey Goose flavor, Cherry Noir. The party was hosted by Grammy-winning singer Kelly Roland wearing a stunning red dress.

Guests experienced secret VIP rooms and interactive, vintage style-photo booths while sipping bespoke Cherry Noir cocktails like the Cherry Sling, Midnight Highball and the My Cherry Amour. Also seen enjoying the DJ sets by A-Track and DJ Kalkutta were singer Estelle, model Jessica White, DJ Clue, Radio Personality Angie Martinez and reality personality Jennifer Williams.

“Hotel Noir” events are scheduled to take place in secret locations across the country, in various cities including Miami, Las Vegas, and Atlanta. Grey Goose Cherry Noir is crafted with 100% natural essence of the finest ripe black cherries and skillfully merged with Grey Goose Original to find the perfect balance of the sweet and the tart. Mix with tonic and lime over ice for a refreshing Summer cocktail. CHEERS!