Inside Stella Artois’ Cannes Cinema Club

Last week, Stella Artois hosted a stellar bash in celebration of their official sponsorship of the 65th Cannes Film Festival. Stella Artois transformed the Tribeca Cinemas into a booming casino nightclub, amply titled ‘Cannes Cinema Club’ where guests experienced an evening of stylish reverie.

The evening featured a classic “Ocean’s Eleven” theme, which included a live showing of the original film, live music, a wrap party and some familiar faces…

The Cannes Cinema Club interactive experience included:

· RFID Bracelet: This bracelet connected us to social media networks to share experiences with our friends and to win special prizes;

· Photo Experience: We don 1960s attire and pose for a professional Cannes Cinema Club headshot which we uploaded to Facebook using out RFID bracelet; and

· Safe Rides Home: Uber, an on-demand car service, provided each guests the experience of a private driver to ensure all attendees arrive home safely.

Overall, it was a fun Saturday afternoon and a chance to experience the 60s amongst friends. Find our more about Cannes Cinema Club at