Today, Jimmy Choo has announced a collaboration with contemporary artist Rob Pruitt on a capsule collection for the Cruise 2013 Collection. The range of accessories will include shoes, handbags, and small leather goods all referencing the inimitable style of Pruitt’s art. The products are set to debut in Jimmy Choo boutiques and online in November 2012.Pruitt has wielded his particular brand of iconoclastic wit and visual exuberance since he emerged on the New York art scene in the late ‘80s. From glittering panda bear paintings to sculptural blue jeans to a silvered Andy Warhol monument on public view, Pruitt is known for producing art that is both playful and profound.
Jimmy Choo Creative Directors Sandra Choi and Simon Holloway consistently reference contemporary art in their collection conceptualization, and were inspired by Pruitt’s playful style and witty cultural references.
‘We were captivated by Pruitt’s energy, his computer screen use of colour and the festive exuberance of his prints and materials; there were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography. We sensed that Rob’s twist on Jimmy Choo glamour would yield something very collectible and uniquely beautiful.’ says Creative Directors Sandra Choi and Simon Holloway.
Check out some Pruitt’s work below:
Panda and Bamboo (10 year Anniversary, No Green), 2011
Glitter and enamel on canvas
96 x 60 inches
The Kiss, After Brancusi, 2010
Acrylic, enamel paint and flocking on canvas
2 parts: 120 1/8 x 96 1/4 inches, 108 7/8 x 84 1/8 inches