Go Green with H&M’s Conscious Collection

H&M’s Exclusive Glamour Collection and Conscious fashion collection, now in stores in time for Earth Day, epitomizes the fusion between sustainability and fashion- using greener materials (such as organic cotton and hemp and recycled polyester) to create pieces reflecting the most popular of today’s latest trends. In keeping with H&M’s economic values, these collections remain within the H&M standard pricing- making high fashion and sustainable clothing accessible to all.


H&M also welcomes Earth Day this year by releasing a unique video featuring Head of Design, Ann-Sofie Johansson and Head of Sustainability, Helena Helmersson discussing the retailer’s Exclusive Glamour Collection and successful sustainable initiatives.

H&M’s current Sustainability Report highlights:

  • Reducing CO2 emissions by 5%
  • Saving 400,000 trees by using reusable transport boxes
  • Saving close to 1,000,000 gallons of water by introducing water saving techniques in the production of denim at their suppliers’ facilities.

H&M plans to continue to develop their green initiatives and in 2020 aims to have 100% of cotton come from more sustainable resources including Better Cotton, organic cotton and recycled cotton. It is clear H&M is leading the way in Eco-friendly fashion.