DKMS has teamed up with Vera Wang and Leighton Meester for a campaign encouraging people to ‘share the love’ through fashion by registering as bone marrow donors to save lives. Beginning March 28, 2012, fashionable consumers will receive a free ‘share the love’ T-shirt, designed exclusively for DKMS by Vera Wang, with a $78 purchase from the Vera Wang Lovestruckfragrance collection.“I’m excited to be working with DKMS and Leighton Meester on such an important cause,” said Vera Wang. “I designed the ‘share the love’ T-shirt as a reminder that we each have the power to fight blood cancer and save someone’s life. It’s easy to become a bone marrow donor – get swabbed!”
This winter, Leighton met with 19- year-old leukemia survivor, Kerri Mullen, who inspired this campaign. After being diagnosed in March 2008 at just 16-years-old, Kerri received a bone marrow transplant in July 2008 and now her cancer is in full remission and she is currently in college. After hearing her story, Leighton was inspired and got together with Kerri on a PSA for DKMS, urging people to join the fight against blood cancer.
With only 4 out of 10 patients who need a transplant ever receiving one, this campaign gives the fashion conscious an opportunity to not only wear an exclusive Vera Wang-designed ‘share the love’ T-shirt, but more importantly – potentially save lives. DKMS, Vera and Leighton are also urging people to register for a donor kit online at www.GetSwabbed.org and be heroes in waiting for patients in need all over the country.