Last night, Dr. Martens launched the second half of their #FIRSTANDFOREVER campaign, FIRST LOVE, in the form of a photography and film exhibition at Frontrunner Gallery in New York City.
Guests enjoyed cocktails provided by Glenrothes and aphrodisiac inspired finger foods including oysters Rockefeller, prosciutto wrapped asparagus and chocolate covered strawberries supplied by Chelsea Caterers. The DJ (Irwin Matutina) played love themed
music throughout the night.
Dr. Martens first announced a call-to-action to bloggers in December asking them to submit original imagery inspired by their FIRST LOVE. The photographs shown in the gallery were hand selected by Dr. Martens, all of which represent bloggers’ personal experiences surrounding love.
Participating blogs include:
Natalie off Duty
Beckerman of Beckerman Bite Plate
I Spy DIY
The FIRST LOVE film, featuring Agyness Deyn and Ash Stymest, was projected directly across from the series of curated FIRST LOVE images. In addition, Dr. Martens SS12 footwear and apparel collections were displayed giving guests a sneak peak of what’s
FIRST LOVE quotes from participating bloggers:
“Completely innocent and free. No cares in the world. Sitting so high up gave me an adrenaline rush.” Natalie Suarez of Natalie off Duty
“My first love, my first pup, my first baby girl.” Andrew Mukamal of Today’s Look
“You can always tell a first love by the ease and comfort of your first reaction; that’s how I felt about photography, and that’s how I feel about Docs.” Justin Bridges of Tucked Style
“This girl is my first true love” Jacob Breinholt of HighSnobiety
“A private kiss in a public place, my first love.” Lily Flores and Serge Gil of BHeaded
“Heart open wide, bare at last to the Riviera.” Jessica Lapidos of Fashion Indie
“The happiest moments are connected with a first love…” Cailli, Sam and Chloe Beckerman of Beckerman Bite Plate
“To me, first love means finding that person, place or thing that feels like home.” Jenni Radosevich of I Spy DIY
“First love was the early to mid 90’s Knicks.” Jace Lipstein of Gungy Gentleman
“First love happens at the strangest moments. I mean, I don’t even like cats.” Steff Yotka of Fashionista
Images by our photog John Alston Jr