UGG Australia announces first Creative Director

With 20 years of experience in the footwear industry, and the past seven years overseeing the growth of UGG Australia’s product line, Leah Larson has been promoted from Vice President of Product to being named the first Vice President – Creative Director of UGG Australia.

“Leah has been the force behind the ever expanding product line of UGG, including footwear, accessories and apparel for the past 7 years. She continues to elevate the brand and has been integral to the success of UGG and reaching the $1 billion mark this year,” says Connie X. Rishwain, President of UGG Australia.

“I am honored and humbled to be named the first Creative Director at UGG Australia. I feel incredibly fortunate to work with such a remarkable team on an iconic brand that so many hold close to their heart,” states Leah Larson, V.P. Creative Director.

UGG Australia has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship and delivering new and innovative styles well beyond the original sheepskin boots. UGG Australia is recognized as a premium lifestyle brand that houses footwear, apparel, outerwear, accessories and handbags. In the past year, the brand has introduced UGG for Men with quarterback Tom Brady and UGG Collection, the brand’s first venture into high fashion footwear and handbags, all handcrafted in Italy. With thirteen consecutive years of double-digit growth in volume, UGG has grown from 10 million to over 1 billion in sales. UGG Australia now offers the ultimate brand experience to all with over 30 stores worldwide including New York, Chicago, San Francisco, Los Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow.

We can’t wait to see what she does for the iconic brand.