Fashionistas know Christmas in July can only mean one thing, fabulous Holiday preview from our favorite designers and brands. Team JSD left humid city behind and entered the beautifully decorated winter wonderland of Loft‘s 2011 Holiday preview. The soiree was held at The Glass Houses in Chelsea. Though the scene was awash in the blindingly light of a blazing summer sun the vignettes littered with “snow” and glitter set the mood for the fun and excitement of the holiday season. Guests enjoyed passing appetizers and complimentary cocktails while perusing the offering of the season. The collection was divided into several sections each with an individual flair and style. The pieces as a whole consisted of varying textures, brights and soft greys.
It was refreshing to see the combination of bright colors being presented for the holiday season. Last year may have been about glitz and shine but this year its all about texture and color. One of our favorite looks was the Fuchsia cable knit sweater paired with microfiber skirt. The combination of colors adds a boldness to a classic silhouette. Equally stunning was the brown and orange combo accented with faux fur scarf.
Where there are brights there must also be neutrals. Loft offers a segment of greys and winter whites. One of our favorites from this group was the cowl neck shift dress with faux leather trimming. The combination of textures add depth to this simple little shift, making it a fun look that can be worn anywhere.
Also unveiled at the event were limited edition tees. The tees are part of Loft’s continued efforts to help those in the fight to cure breast cancer. A portion of the money collected from sale of each tee will be donated to helping this worthy cause.
One of the highlights of any Loft collection is the ever changing accessories. This time around the brand opted for soft jewel tones and glittering gold pieces. A must have for the upcoming season are these shimmering bracelets in Emerald, Sapphire and Amethyst tones.
In direct contrast with the blazing heat outside the collection left us hungry for a time when hot chocolates and comfy sweaters are the most rewarding parts of the day. Fun, chic and stylish whatever your holiday plans you’ll find the perfect with Loft.
Images courtesy of Adrian Ossington