Ad Campaign | Maggie Rizer for Dooney & Bourke

maggiead.jpg picture by johnsimondaily

Designer Peter Dooney introduces the new Fall collection with striking images of model, actress, AIDS activist, and iconic American beauty, Maggie Rizer, as the face of Dooney & Bourke. “In addition to representing the perfect American girl-next-door Maggie is a dynamic woman, balancing her many projects and her tireless fundraising activities. She lives a hectic life as we all do,” said Dooney.

Rizer is featured with the company’s new Juliette Bag, shown above in gold nylon with leather trim. This casual shoulder bag can be worn cross body or carried by its chic handles, retails for $185. The new ads will be featured in the October issues of Elle, InStyle, Lucky, Teen Vogue and Vogue. The campaign was shot on location at Peter Dooney’s farm in Greenwich, Connecticut with Phyllis Dooney serving as art director with famed fashion photographer, Tesh behind the camera. Other leading ladies have included Lindsey Lohan, Emma Roberts and Hayden Panettiere.


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