Rocawear Celebrates the Diamond Anniversary

When you think of Jay-Z what actually comes to mind? Beyonce? Roc Nation? In 1996, Reasonable Doubt probably came to mind or maybe in 1999, Rocawear. Even though that seems like such a long time ago, those were two mild stones in the saga of Jay-Z. Fast forward to 2009, which proves to be a stellar year for the  Brooklyn born Shawn Corey Carter. As we await his Blueprint 3 LP (slated to be released  Sept. 11th), his multi-million dollar per year brand is celebrating it’s Diamond Anniversary. Traditionally if you’ve been married for 10 years it’s a milestone and you must shower such a milestone with extravagant gifts. Well Jay-Z does more than appreciate the brand that he started with Dame Dash and silent partner Kareem Burke back in 1999. The Jigga man has paired up with follow Brooklynite Spike Lee to celebrate Rocawear in a BIG WAY!!!!! In addition to a revamped style, Rocawear will have it’s first commercial shot by the critically acclaimed director. The two Brooklynites are also working on a short film based on a concept that Jay-Z envisioned. Both the commercial and short film will be debuted on BET.

Congratulations to Jay-Z and Rocawear for 10yrs in the fashion business!


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