GUESS & Marie Claire Host Opening of GUESS Flagship Store

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By Filecellia Sampson

Renovation is an understatement when describing the restructuring and re-opening of the SoHo Guess Boutique. A launch was thrown to celebrate the new and improved face of Guess in the downtown area. The store had a modern romantic twist with it’s high white ceilings, beautiful light instillation, tall black pillars, and gigantic oval vases filled with red long stem roses. The guests were well appreciated, consuming Patron Tequila Mojitos and delicious passed hors d’oeuvres. The red carpet was on fire with flashbulbs as celebrities went by for their photo-ops. Amber Rose was stunning in her signature red lip and trendy shades, not to mention her exposed black bra underneath a button down checkered black and white top by Guess. Gossip Girls Michelle Trachtenberg, MTV host/model Kim Stolz, and reality television sensation from the Real Housewives of New York Kelly Bensimon were in attendance of the grand affair to show their support. In the words of Miranda Hobbs, “ It was like a Model Bomb exploded in there”, Model Lydia Hearst, Selita Ebanks, and Damaris Lewis were just a few of the fashion muses that attended. Stylist Phillip Bloch, Nole Marin and good friend Keino Benjamin arrived decadent and armed with trend and style. The fashionable night garnered great music by DJ Harley Viera Newton, who was recently named house DJ for Dior. A portion of the proceeds went to Oxfam, a international relief and development organization that creates lasting solutions to poverty, hunger, and injustice. Factory PR absolutely out-did themselves, showcasing this wonderful reopening. It’s a definite; that the SoHo Guess Boutique has resurfaced with the intention of staying power!

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Chuck Benson, Regional Director Guess, Annie Carle, David Chiovetti, VP Stores Guess and Susan Placemann of Marie Claire
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Harriet Sustarsit, Sr.VP Guess, Michelle Trachtenberg, David Chiovetti, VP Stores Guess and Susan Placemann of Marie Claire
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Michelle Trachtenberg
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Lydia Hearst and Michelle Trachtenberg
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Amber Rose
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Amber Rose

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Heather Tom
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Kelly Bensimon
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Models Kim Stolz and Amber Rose
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Nole Marin
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Model Selita Ebanks
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Model Selita Ebanks
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Models Julie Henderson (L) and Damaris Lewis
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Lydia Hearst
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Designer Marc Bouwer
_MG_0414 by Genius Hates Company.
Stylist Keino Benjamin

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Phillip Bloch
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DJ Harley Viera-Newton

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Michelle Trachtenberg & DJ Harley Viera-Newton

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(L-R) Models Lydia Hearst, Alexandra Richards and Amber Rose

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Amber Rose wearing Guess Jeans

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Photo by Michael Loccisano/Getty Images North America

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  • Synethia

    Looked like an awesome event. Great coverage!