Socialite Genevieve Jones and La Perla celebrated the launch of their new 2009 collections. The exclusive preview was held at the La Perla flagship store, located conveniently in the heart of the meatpacking district. Guests enjoyed complementary specialty drinks provided by Skyy Vodka. The very sweet Genevieve Jones kindly model her jewelry collection for us. She looked stunning in her strapless Zac Posen (who was also in attendance) dress, consisting of a white bodice, textured metallic skirt and of course her own jewelry line. View more of the collections and the atmosphere below.